Flintstones Chewable Vitamins
Flintstones Chewable Vitamins are a supplemental multivitamin for children, shaped like the characters of the animated sitcom The Flintstones. They were introduced in 1968 by Miles Laboratories and taste sweet like candy. Miles Laboratories was acquired by Bayer in 1979.
The vitamins are a very successful dietary supplement.[1] The jingle tagline, "We are Flintstones Kids, Ten Million Strong and Growing..." (music by Martin O'Donnell,[2] lyric by Jim Morris), became famous through heavy advertising.
The vitamins are widely available. They feature vitamins in the shapes of the Flintstones characters: Fred Flintstone, Wilma Flintstone, Pebbles Flintstone, Barney Rubble, Betty Rubble, Bamm-Bamm Rubble, Dino, and The Great Gazoo.[3] For over twenty years, Betty was not included as one of the vitamins. However, after a grassroots campaign and the results of a Bayer telephone poll came in favor of including Betty, the character was added to the lineup in 1995, replacing the Flintstone car.[4]
Available products
Flintstones Chewable Vitamins are currently available in six variations:[5]
- Flintstones Complete
- Flintstones with Iron
- Flintstones Plus Omega-3 DHA
- Flintstones Plus Immunity Support
- Flintstones Plus Bone Building Support
- My First Flintstones
Flintstones Complete
Flintstones Complete comes in three forms: chewable, gummy and sour gummy.[6]
It is designed for children two years of age and older. Flintstones Complete has a high supplementation of iron, iodine, vitamin D and vitamin E. Vitamin D is necessary for the maintenance and growth of bones in children. Vitamin D deficiency is a concern for infants, especially in the Northern Hemisphere. This is because infants often have very limited exposure to sunlight, which is the main source of endogenous Vitamin D production. Vitamin D deficiency can result in rickets, a disease in which bones become soft and pliable. Vitamin E is a potent anti-oxidant in the body. Vitamin E deficiencies leads to neuromuscular, vascular and reproductive abnormalities.[7]
The chewable form of Flintstones Complete contains higher amounts of vitamins and minerals than the gummy version. The chewable form, unlike the gummy version, contains: Vitamins B1 (thiamin), B2 (riboflavin), Niacin, Calcium, Iron, Copper and Selenium.[6]
Flintstones with Iron
Flintstones with Iron has a similar vitamin profile as Flintstones Complete gummy version. The iron content meets 75% of the Daily Value of iron for children over two years of age.[6]
Flintstones Plus Immunity Support
Flintstones Plus Immunity Support has a similar vitamin profile as Flintstones Complete gummy version. However, Flintstones Plus Immunity Support provides 250 mg of Vitamin C, which far exceeds the recommended dietary allowance (RDA) for children.[6] The RDA of vitamin C for children 1 – 3 years of age is 15 mg; 4 – 8 years of age is 25 mg; 9 – 14 years of age is 45 mg. The dosage of Vitamin C in one tablet of Flintstones Plus Immunity Support Vitamin C is still below the tolerable upper intake levels (UL). The UL for children 1–3 years of age is 400 mg; 4–8 years of age is 650 mg; 9–11 years of age is 1200 mg. Parents should not give their child more than the recommended dose of Flintstones Plus Immunity Support because they can easily exceed their child's UL for vitamin C. This can lead to adverse effects, such as diarrhea and kidney stones.[7]
Notes and references
- ^ Flintstones at the Museum of Broadcast Communication Archived July 12, 2018, at the Wayback Machine. URL accessed on February 28, 2007.
- ^ Martin O'Donnell bio Archived December 13, 2007, at the Wayback Machine. URL accessed on March 1, 2007.
- ^ Flintstones Vitamins–The Leading Brand Moms Trust and Kids Love!
- ^ "Bayer to add Betty Rubble to Flintstones Vitamins". Boca Raton News (via Associated Press). October 21, 1995.
- ^ Flintstones - Our Products Archived November 5, 2011, at the Wayback Machine. URL accessed on November 8, 2011. Though all Flintstones have a healthy injection, they are all candy based, and still prescribed by doctors.
- ^ a b c d Flintstones Complete Chewables. URL accessed on November 8, 2011.
- ^ a b Mahan, K.L. & Escott-Stump, S. (Ed.). (2008). Krause's Nutrition Therapy. Missouri: Saunders Elsevier
External links
- Flintstones Vitamins website with nutrition information
- Flintstones Vitamins Canadian website
- v
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The Flintstones | |
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The Rubbles | |
Other characters |
series
- The Flintstones (1960–1966)
- The Pebbles and Bamm-Bamm Show (1971–1972)
- The Flintstone Comedy Hour / The Flintstone Comedy Show (1972–1974)
- Fred Flintstone and Friends (1977–1978)
- The New Fred and Barney Show (1979)
- Fred and Barney Meet the Thing (1979)
- Fred and Barney Meet the Shmoo (1979–1980)
- The Flintstone Comedy Show (1980–1981)
- The Flintstone Funnies (1982–1984)
- The Flintstone Kids (1986–1988)
- Dino (part of What a Cartoon!)
- Stay Out! (1995)
- The Great Egg-Scape (1997)
- Cave Kids (1996)
- The Rubbles (2002)
- Yabba Dabba Dinosaurs (2021–2022)
and DTV films
- The Flintstones on Ice (1973)
- Energy: A National Issue (1977)
- A Flintstone Christmas (1977)
- Hanna-Barbera's All-Star Comedy Ice Revue (1978)
- The Flintstones: Little Big League (1978)
- The Flintstones Meet Rockula and Frankenstone (1979)
- The Flintstone Primetime Specials
- The Flintstones' New Neighbors (1980)
- Fred's Final Fling (1980)
- Wind-Up Wilma (1981)
- Jogging Fever (1981)
- Yogi's First Christmas (1980)
- Yogi Bear's All Star Comedy Christmas Caper (1982)
- The Flintstones' 25th Anniversary Celebration (1986)
- The Jetsons Meet the Flintstones (1987)
- The Flintstone Kids' "Just Say No" Special (1988)
- Hanna-Barbera's 50th: A Yabba Dabba Doo Celebration (1989)
- I Yabba-Dabba Do! (1993)
- Hollyrock-a-Bye Baby (1993)
- A Flintstone Family Christmas (1993)
- A Flintstones Christmas Carol (1994)
- The Flintstones: On the Rocks (2001)
- The Flintstones & WWE: Stone Age SmackDown! (2015)
Animated |
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Live-action |
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- Yabba Dabba Doo! (1986)
- The Flintstones (1988)
- The Rescue of Dino & Hoppy (1991)
- The Flintstones (1993)
- The Surprise at Dinosaur Peak (1994)
- The Treasure of Sierra Madrock (1994)
- The Flintstones (1994/1995)
- Bedrock Bowling (2000)
- List of comics book titles
- The Flintstones (2016)
- "Meet the Flintstones"
- Pinball
- The Funtastic World of Hanna-Barbera (1990)
- Alice in Wonderland or What's a Nice Kid like You Doing in a Place like This?
- Bedrock
- Bedrock City theme park
- Arizona
- British Columbia
- South Dakota
- Flintstone House
- Flintstones Chewable Vitamins
- Pebbles cereal
- Hanna-Barbera
- The Jetsons
- The Honeymooners
- Category