Benefit Cosmetics
Company type | Wholly owned subsidiary |
---|---|
Industry | Cosmetics |
Founded | 1976; 48 years ago (1976) |
Founder | Jean and Jane Ford |
Headquarters | San Francisco , United States |
Area served | Worldwide[1] |
Parent | LVMH |
Website | benefitcosmetics |
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.
History
Benefit was founded by the twin sisters Jean and Jane Ford.[2] Born in Indiana, they attended Indiana University before moving to San Francisco.[3] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.[4]
In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.[5] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,[when?] the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. [citation needed]
LVMH acquired Benefit Cosmetics on September 14, 1999.[6] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.[7][8]
Notable events
On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[9]
In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[10][11]
In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.[12]
References
- ^ "Benefit Cosmetics, makeup, beauty, skincare - Perfumes & Cosmetics - LVMH". LVMH. Retrieved 24 October 2016.
- ^ Collins, Allison (2020-12-07). "Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry". WWD. Retrieved 2023-02-26.
- ^ Flaherty, Somer (22 April 2011). "The Tiburon Twins Behind Benefit Cosmetics | Marin Magazine". www.marinmagazine.com. Retrieved 24 October 2016.
- ^ "Benefit Cosmetics". fashionabc. Retrieved 2023-02-26.
- ^ "Meet Benefit - Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 24 October 2016.
- ^ "Benefit Cosmetics LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 24 October 2016.
- ^ "Benefit Cosmetics Brows". Archived from the original on July 6, 2011. Retrieved July 1, 2011.
- ^ "How Benefit Cosmetics Became a Household Name". latana.com. Retrieved 2023-02-26.
- ^ "Most eyebrow waxes performed in 8 hours by a team". Guinness World Records. Retrieved 24 October 2016.
- ^ D, Wightman-Stone (19 July 2022). "Marks & Spencer launches beauty partnership with Benefit Cosmetics". FashionUnited. Retrieved December 28, 2022.
- ^ "M&S dives deeper into beauty with Benefit link-up". FashionNetwork. Retrieved December 28, 2022.
- ^ "Rainbrows | Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 2023-08-04.
External links
- Official Website
- v
- t
- e
directors
leather goods
- Berluti
- Celine
- Christian Dior
- Emilio Pucci
- Fendi
- Givenchy
- JW Anderson
- Kenzo
- Loewe
- Loro Piana
- Louis Vuitton
- Marc Jacobs
- Moynat
- Off-White
- Patou
- Phoebe Philo
- Rimowa
- Stella McCartney
cosmetics
- Acqua di Parma
- Benefit Cosmetics
- Cha Ling
- Fenty Beauty by Rihanna
- Fresh
- Parfums Givenchy
- Guerlain
- Kenzo Parfums
- KVD Vegan Beauty
- Maison Francis Kurkdjian
- Make Up For Ever
- Marc Jacobs Beauty
- Officine Universelle Buly
- Ole Henriksen
- Parfums Christian Dior
- Perfumes Loewe
- STELLA by Stella McCartney
retailing
- DFS
- La Grande Epicerie
- La Samaritaine
- Le Bon Marché
- Sephora
- Starboard Cruise Services
jewelry
spirits
- Ao Yun
- Ardbeg
- Armand de Brignac
- Belvedere
- Bodega Numanthia
- Cape Mentelle
- Chandon
- Château Cheval Blanc
- Chateau d'Esclans
- Château d'Yquem
- Chateau Galoupet
- Cheval des Andes
- Clos des Lambrays
- Cloudy Bay
- Colgin Cellars
- Dom Pérignon
- Glenmorangie
- Hennessy
- Joseph Phelps Vineyards
- Krug
- Mercier
- Moët & Chandon
- Newton Vineyard
- Ruinart
- Terrazas de los Andes
- Veuve Clicquot
- Volcan de mi Tierra
- Woodinville Whiskey Company
- Connaissance des Arts
- Les Echos
- Investir
- Medici.tv (50%)
- Mezzo TV (50%)
- Le Parisien
- Radio Classique